By Peter OBIORA InvestAdvocate
Lagos (INVESTADVOCATE)-World technology and services firm, Ericsson on Wednesday predicted 930 million mobile users in sub-Saharan Africa by the end of 2019 according to its latest mobility report.
The firm says the scale of the region’s ongoing data revolution with traffic growth doubling the past year.
The technology and services company said in June 2014 sub-Saharan Africa’s mobility report shows that in 2014 phone users accessed 76,000 TB (terabyte) of data per month, double the 2013 figure of 37,500 TB per month. In 2015 the figures are expected to double again with mobile phone users accessing 147,000 TB per month.
According to the company, the rise of social media, content-rich apps and video content accessed from a new range of cheaper smartphones has prompted the rise. ‘’Consumers in Kenya, South Africa and Nigeria are also increasingly using video TV and media services from their smartphones,’’ the Ericsson mobility report said.
Fredrik Jejdling, the company’s regional head in the region said sub-Saharan Africa is currently undergoing a mobile digital revolution with consumers, networks and even media companies waking up the possibilities of 3G and 4G technology. ‘’We have seen the trend emerging over a few years but in the past twelve months the digital traffic has increased over 100% forcing us to revise our existing predictions,” Jeldling said.
He affirmed that in the next five years, the report’s findings show that the voice call traffic in sub-Saharan Africa will double and there will be an explosion in mobile data with usage in region growing 20 times between 2013 and 2019, twice the anticipated global expansion. ‘’By 2019 the report predicts that 75 per cent of mobile subscriptions will be internet inclusive (3G or 4G),’’ he said.
The regional head of Ericsson in sub-Saharan Africa further affirmed that this growth has been predicted following the launch in 2014 of a number of smartphones for under $50 USD by a number of major device manufacturers allowing the rapid expansion of 3G and 4G technology across the region. ‘’The 2014 report predicts that in just three years’ time 3G technology will become the dominant technology across the region,’’ he affirmed..
Jejdling says the rise of cheap smartphones will allow vast portions of the population – from middle classes in cities to small businesses in rural areas – access to mobile broadband. M-commerce can offer endless opportunities for entrepreneurs ‘’and we’ve found that farmers are fans of mobile wallets – as well as teenagers wanting to watch music videos on their smartphone,” he said.
The world technology and services firm regularly performs traffic measurements in over 100 live networks across the world and predictions have been made in collaboration with Ericsson ConsumerLab, utilising population, macroeconomic trends combined with the company’s own anonymised data.
