By Peter OBIORA InvestAdvocate
Lagos (INVESTADVOCATE)- INVESTMENT One Stockbrokers International Limited, a subsidiary of Investment One Financial Services Limited on Friday launched its new ‘EasyTrade’ online trading platform that enables its users buy and sell stocks on the Nigeria Stock Exchange (NSE) with real-time processing functionality.
At the launch of the trading platform, Chidiogo Ezejiofor, managing director (MD) of the company said the EasyTrade online trading platform would provide investors real time market data (including real time prices of stocks), with the availability of various technical indicators to analyse at all-time the trend and momentum of activities at the Nigerian bourse.
Similarly, the platform would enable clients make informed decisions based on the latest data. ‘’It combines world-class technology with a robust client data protection and security framework in order to give our clients a seamless experience when processing transactions. In addition, we will provide access to in-depth market insight through our research materials to enable our clients make informed investment decisions,’’ she said.
According to Ezejiofor, another advantage for investors who key into this platform is that it would enable them manage their stockbroking portfolios on mobile devices, tablets, laptops and desktop computers.
She affirmed that the 24/7 connectivity to the portfolio is complemented by access to Investment One’s online customer support (through online chat functionality), so that clients can talk directly to the customer service team who will manage their enquiries.
The MD of Investment One Stockbrokers further affirmed that the EasyTrade would provide customers two options, which include a direct market access to the NSE’s trading engine which is best suited for savvy investors or to allow clients go through the Investment One in-house Order Management System before reaching the Nigerian bourse trading engine, ‘’this option is best suited to users who still want a broker to complete their transactions,’’ she added.
‘’As a financial services firm, we are uniquely positioned to provide comprehensive services to meet our clients’ investment requirements; we are also committed to capital market literacy in order to give the investing public the confidence to invest wisely. We do this through free investment seminars for members of the public and specifically on the stock market, we have a Virtual Investment Simulator which allows users to trade as though on the Exchange but without the fear factor of capital loss,’’the MD Investment One Stockbrokers said.
To access the EasyTrade investors are to log on directly to www.easytarde.ng and they are live on the platform designed by Investment One Stockbrokers to make the art of investing in the Nigerian capital market quicker and simpler.
The company added that the easytrade.ng platform will in no doubt ensure that all customers enjoy the best offerings of Investment One Financial Services. Investors who are willing to take advantage of the EasyTrade platform are required to pay a one-off fee of N1,000.
On her part, Abimbola Afolabi-Ajayi, executive director, Investment One Financial Services Ltd., disclosed the new onlne trading platform unveiled by its Stockbroking arm was part of the company’s corporate social responsibility to boost investors participation in the market.
‘’The platform has a robust security features which is well articulated to ensure that investors trades and accounts are not compromised,’’ she said.
According to the ED at Investment One Financial Services, the company was committed to capital market literacy to promote investment in the nation’s bourse and give the investing public the confidence to invest wisely.
“We will continue to educate investors on the usage of the platform to know the right time to execute their trading,’’ Afolabi-Ajayi said.
She added that the initiative would facilitate access to trading on the stock market at the investing public’s fingertips.
Earlier, Olumide Lala, head, transformation at the NSE said the Exchange has endorsed the EasyTrade platform and commended Investment One for such a unique product offering; adding that it’s another step in the development of the capital market and would boost market participation by investors.
‘’This is a welcome development by Investment One and will no doubt go a long way in helping investors trade easily at the Nigerian bourse. ‘’It’s a good and great step in the portfolio of Investment One,’’ he said.
