Tag: Omnishopper

2015 Holiday Shopping Stats Reveal Omnishopping Insights for 2016 … and Beyond

January 15, 2016/MasterCard By Ryan Erenhouse This holiday season there was a new breed of consumer driving sales—omnishoppers, a group that aggressively uses technology to interact with brands across multiple channels. The Retail CMO’s Guide to the Omnishopper, culled from aggregated and anonymized transaction data and a robust global MasterCard […]