By InvestAdvocate

Lagos (INVESTADVOCATE)-Market Analyst and Investors Information Services Firm, Proshare Nigeria Limited is set to unveil an intelligent portal for the emerging Financial Market in Nigeria from Thursday September 01 2011.

This was contained in Statement from the Company Saturday August 27 2011 by Queen Omozokpia of Proshare and made available to InvestAdvocate in Lagos Nigeria.

According to the Statement, the launch of the fifth edition of the Financial and Economic Information portal www.proshareng.com is in direct response to the need to recalibrate information needs and requirements for all stakeholders in the fast changing Nigerian Financial Market space.

“This move has been long in the works since 2009 when the Market leadership meltdown in the country’s Financial Services Sector, accentuated by the global financial crisis created the foundation for the restructuring of the Market environment and ultimately in the way information for decision making is gathered, processed, stored, delivered and used in this New Market” the Statement said.

Olufemi Awoyemi, Chief Executive Officer (CEO) of Proshare affirmed that in today’s competitive Market and fragile economy, the ability to go “outside the box” and use an unconventional approach to solve new situations is critical for success.

“This different thinking by Proshare should usher in a new vista of information access in today’s Competitive Market to enable players and investors identify new ways to stand out in the crowd and be the new leader” Awoyemi said.

According to Proshare, in consultation with key stakeholders in the Market, the Company embarked on this self funded project to deliver an information portal that would recognise the seven (7) key signposts of the New Emerging Market.

Among the seven key signposts of the New Emerging Market include the Analyst – promoting transparency in Capital Market operations with an emphasis on independent technical and fundamental analysis from best-in-class Analysts to guide or/and create a basis for intelligent investment engagements and provide an accountability indicator for the Market.

Another one is the Regulator who recognises the need for a service that reflects the Financial Sectors move towards a risk conscious and Regulator sensitive environment where information related to changes in practice, process and performance is crucial.

Also, is the Economy accepting that a better understanding and appreciation of local and global economic indices are critical to Money and Capital Market activities and can be better utilised if there was a tested aggregate information pool with validating data and information on key economic indices and developments for decision making.

Others are Share Support Service (SSS) and the Investor Relations Service (IRS); bridging the gap between meeting the investors’ needs and that of the Quoted Companies in the Nigerian Capital Market (NCM) becomes more critical than ever before.

“The need to support the common Link Service Provider and the Market Regulator through a combination of an enquiry management cum intervention service becomes crucial in re-establishing the much needed Market confidence to reflate the Market dealing with a reduced band of retail investors” the Statement affirmed.

Apart from the above on the seven key signposts of the New Emerging Market is the Investment Community – creating a dedicated service that allows all stakeholders and interest groups in the Financial Community to intelligently engage the Market using social networking tools and such tools as investment portfolio tracker and a forum to discuss issues related to the development and growth of the Financial Market.

The last of the seven key signposts of the New Emerging Market according to Proshare is Web Television & News Services – putting out a less sensational news and information service where key stakeholders and the general public can engage on developments in the Market to meet the much needed Market education and enlightenment ethos of Market Owners, Regulators and Operators. “Most importantly, the WTV should create an avenue to reach out to a fast emerging Mobile Community worldwide” the Statement said.

According to Proshare, the innovation it released is meant to acknowledge the end of a long period of relative stability where policy, both fiscal and monetary; will undergo a lot of twists and turns with many changes in Market direction.

“The market believes that inconsistency is now the new consistency as competence and confidence gets a thorough make-over where risk and regulatory control becomes the market watchword” Proshare affirmed.