Enterprise Bank Limited has inaugurated the ‘Spirit of Enterprise,’ a marketing communication campaign aimed at promoting the new bank.

A statement by the bank on Monday quoted the Managing Director, Enterprise Bank, Mr. Ahmed Kuru, as saying, “Having developed a carefully articulated blueprint geared towards making Enterprise Bank the preferred bank of value creation, the Spirit of Enterprise campaign is one of the platforms the bank is using to invite the huge Nigerian population looking for reliable partnership for growth.

“In a society where profiling is regrettably based largely on status, wealth and income, the bank through this campaign seeks to align or identify with the everyday story of people who honestly desire to tread the time honoured path of hard work, perseverance, determination, doggedness and diligence to attain greatness.”

Kuru added that the bank would do this by offering customers a helping hand as a trustworthy friend providing the usually needed support.

“The offer of support by the bank is such that will endure in the sense that with each customer, the attainment of a desired destination of success is the beginning of another journey,” he said.

According to him, the radio campaign is driven by a 60 second jingle that is running on strategically selected radio stations and will span eight weeks while for 11 weeks, newspaper readers will be treated to inspiring creative reports that will underscore this ‘Spirit of Enterprise’

Source: Punch