By Yakubu LAAH InvestAdvocate

Lagos (INVESTADVOCATE) -United Bank for Africa (UBA) Plc on Tuesday said it will reward its Verve cardholders to the tune of 35,000 naira as it launched an offer tagged “UBA Verve Rewards”.

The lender in a statement made available to InvestAdvocate said the reward promo is in partnership with Verve International.

10 cardholders who initiate transactions at any Verve Reward Merchant location valued at a minimum of N2, 000 or more on a monthly basis will have the grand reward of monthly cashback of N35,000 according to the bank.

Apart from the N35,000 cashback reward, the bank’s verve cardholders could also win e-cash, free airtime and Nokia mobile phones.

The statement affirmed that cardholders who use their UBA issued Verve cards to initiate a minimum of five (5) POS or VAS (value added service) transactions on the ATM worth N1, 000 or more will stand a chance to win N1, 000 airtime.

Similarly, cardholders who do transactions worth N2,000 or more on these channels stand a chance to win N3, 000 airtime plus mobile phones.

‘’Value added Services (VAS) on an ATM is when UBA customers use the ATM to pay for transactions like phone bills, cable TV bills or transfer funds from their UBA bank account to another,’’ the African lender said.

According to UBA, a minimum of 40 customers, who on a monthly basis, initiate a minimum of five (5) POS transactions or Web transactions valued at a minimum of N10, 000 or more would win N5, 000 top up on their e-Cash account.

‘’The promotion has created excitement among UBA customers with many of them using or reactivating their Verve Cards to stand a chance of winning the attractive prizes on offer,’’ UBA said.

Charles Ifedi, CEO Verve International had expressed his delight in partnering with UBA to reward new and existing Verve cardholders.

“As Nigeria’s leading payment card brand we are always looking for ways to improve our offer and encourage card pick-up and usage so that everyone can benefit from a cashless society,” he said.

Ifedi promised that UBA Verve cardholders will benefit from exciting gifts by activating and using their cards across all channels.

“Cardholders can use their Verve cards to make payments securely in-store at POS terminals, online and on mobile, and at ATMs across the country. The reward scheme is primarily to encourage the use of the Verve Debit Card for local or domestic web and POS payments and also value added service) transactions on the ATM” he said.

On his part, Yinka Adedeji, divisional head, e-Banking assured UBA customers that using UBA Verve Cards is safe and secure.

“UBA Verve Debit Card is protected with best in its class technology for online and offline security. It is fortified with the One Time Password (OTP) advanced security feature for online transactions” he said.

According to UBA’s divisional head, e-Banking, the bank’s Verve cardholders can also access a selection of offers and experiences ranging from cashback to instant discounts, vouchers among others through the Verve reward scheme powered by Verve International and supported by various reward partners.

Verve is a home grown African payment card used by millions of Nigerians daily for payment for goods and services.

UBA, with more than seven million retail customers, is a major issuer of payment cards in the country. The bank issues Verve Card, MasterCard, Visa cards. UBA also pioneered the issue of Prepaid Cards in the country, which can be used without a bank account.