…..as a New Generation of Investors Turns to Tokenized Stocks
New data shows tokenized stocks are attracting a new generation of crypto-native investors, with Gen Z accounting for 44% of bStocks trading activity
July 30, 2026/Binance
Binance today announced that bStocks, its tokenized securities offering, has surpassed $500 million in assets under management (AUM), seven weeks after launch. Since going live on June 11, 2026, the product has expanded from five tickers to more than 46 listings, providing eligible users with 24/7 access to tokenized securities and free, instant conversion between a bStock and its underlying stock.
The milestone reflects growing demand for tokenized market access as more users explore traditional financial markets through Binance. Early platform data indicates that bStocks is attracting a predominantly crypto-native audience, with many users using tokenized securities as their first exposure to traditional finance.
According to Binance data, 41.5% of bStocks users began their traditional finance investment journey through tokenized securities on Binance, while Gen Z accounts for 44% of bStocks trading activity, making it the largest participating age group.
The product also continues to see strong engagement outside traditional U.S. market hours. After U.S. markets close, bStocks account for 58% of equity-linked trading volume on Binance, demonstrating demand for around-the-clock market access. During the most recent weekend alone, bStocks recorded $2 billion in trading volume.
As part of Binance’s integrated investment ecosystem, bStocks are available alongside spot, equities and perpetual futures. Today, 58.5% of bStocks holders also trade perpetual futures, direct equities, or all three, enabling users to manage multiple investment strategies within a single platform. Eligible users can also convert between a bStock and its corresponding underlying stock instantly and free of charge in either direction.
“Tokenized stocks are opening the door to a new generation of investors and with bStocks accounting for 58% of equity-linked volume on Binance outside U.S. market hours, it is clear that users increasingly expect access on their own terms,” said Shunyet Jan, Head of Exchange & Trading at Binance. “We’re seeing more users explore traditional finance through an experience that is borderless, always available, and integrated with the digital assets they already hold. As user demands evolve, we will continue expanding bStocks to make global investment opportunities more accessible and intuitive.”
Since launch, Binance has expanded the number of available bStocks from five to more than 46 listings, adding companies across technology, semiconductors, financial services, clean energy, and exchange-traded funds. Recent additions include Apple, Amazon, Goldman Sachs, PayPal, Dell Technologies, and the VanEck Semiconductor ETF.
Users can learn more about bStocks and view the full list of available tokenized stocks on Binance.